The Challenge- A manufacturer of custom machinery has difficulty communicating ordering procedures to new customers. The manufacturer has print brochures, a video and a web site that assist with ordering. The manufacturer has found that each of these tools have shortcomings. The printed brochure must be mailed back to the company. Many firms do not have a video player available. The web site is large and download times are slow.
The Solution- DDM repurposed all of these tools for presentation on one CD-ROM. Users of the CD can watch the video, print the brochure and quickly view the web site from the CD with no download time.
The Results- The manufacturer now includes the DDM produced CD with every catalog sent. Now, every prospective customer has all of the information they need to place an order on their desktop, instantly available without locating a video player or waiting for web pages to download.